Position Summary:
The full-time Social Media Manager leads the day-to-day planning, creation, scheduling and execution of Meyer Shank Racing’s social media content across the season. This hands-on role owns the social media content calendar, develops creative concepts, captures and edits photo and video, designs social graphics, and publishes timely, engaging content that brings the team, drivers, crew and partners to life.
Working closely with the Director of Communications and Communications Manager, the Social Media Manager translates social priorities, sponsor commitments and race developments into a proactive, consistent digital presence—both at the track and between events. The role requires independent initiative, strong organization and the ability to adapt quickly to breaking race news.
This full-time position includes travel to all NTT INDYCAR SERIES events and select team activities and appearances .
Content Strategy, Calendars & Daily Execution
- Develop and maintain season-long, monthly, weekly and race-weekend content calendars; own execution from concept through publication.
- Plan a balanced mix of race coverage, driver personality, team culture, sponsor storytelling, merchandise, announcements and evergreen content.
- Write social copy, prepare assets, schedule and publish across Instagram, TikTok, Facebook, X, LinkedIn and YouTube as appropriate.
- Proactively pitch original concepts, emerging trends and platform-specific formats; adjust plans based on team news, results and performance.
- Coordinate content approvals, asset deadlines and posting schedules with Communications, Partnerships and relevant team personnel.
Race Weekend Coverage
- Capture compelling vertical-first photo and video content from practices, qualifying, races, pit lane, garages, hospitality and behind the scenes.
- Produce real-time Stories, Reels, TikToks, results updates, short-form edits and engaging posts that reflect the team’s personality.
- Identify spontaneous moments and respond quickly to on-track developments while maintaining accuracy, brand standards and sponsor visibility.
- Prepare event-specific content briefs, shot lists and deliverable checklists before arriving at the track.
Between-Race, Shop & Offseason Responsibilities
- Maintain a consistent posting cadence during non-race weeks and the offseason; develop content that keeps fans engaged.
- Create driver features, employee spotlights, educational posts, archival throwbacks, trend-based concepts and behind-the-scenes series.
- Build and maintain a library of evergreen photos - both iPhone and professional, videos, interviews, reactions and seasonal assets for future use.
- Support campaign launches, driver announcements, livery reveals, community events, merchandise initiatives and partner activations.
- Review upcoming milestones, birthdays, race anniversaries, holidays and sponsor priorities to plan content well in advance.
Graphic Design & Multimedia Production
- Design polished, on-brand social graphics and templates for race previews, schedules, results, driver announcements, statistics and partner campaigns.
- Use Adobe Creative Suite, Canva or comparable tools to create and adapt assets across social platforms and required formats.
- Edit short-form videos, select music and captions as appropriate, and deliver platform-ready creative with consistent visual standards.
- Collaborate with photographers, videographers and designers; organize source files, templates and finished assets for efficient reuse.
Sponsor & Partner Integration
- Translate partnership agreements and activation plans into social content concepts, calendar placements and trackable deliverables.
- Create sponsor-focused posts that feel authentic to MSR’s channels while meeting brand guidelines and contractual requirements.
- Capture partner activations, hospitality moments and branded content; coordinate needs with Communications and Partnerships.
- Track completion of sponsor content commitments and provide timely assets and links for partner reporting.
Reporting
- Create regular social media reports utilizing Sprout Social for internal purposes as well as sending to partners.
- Monitor audience response and platform trends; compile recurring performance summaries and recommend content improvements.
- Maintain organized content libraries, publishing schedules, approvals and post-event recaps; communicate progress and needs proactively.
Desired Qualifications
Preferred Experience
- Experience creating content for sports, entertainment, or lifestyle brands.
- Strong understanding of Instagram, TikTok, Facebook, X, LinkedIn, and YouTube.
- Experience using Adobe Creative Suite, CapCut, Final Cut Pro, Premiere Pro, or similar editing software.
- Photography and videography experience preferred.
- Ability to work in a fast-paced, live event environment.
- Passion for motorsports and storytelling.
Key Skills
- Creative storytelling
- Photography and videography
- Mobile-first content creation
- Video editing
- Social media best practices
- Adaptability under pressure
- Strong organizational skills
- Self motivated
- Excellent communication
- Positive team attitude
- Willingness to travel extensively
Success is measured by the ability to create engaging, authentic content that brings Meyer Shank Racing's story to life while executing the team's overall social media strategy.
Key performance indicators include:
- Consistent, high-quality race weekend content
- Strong engagement across social platforms
- Successful execution of strategic content plans
- Timely fulfillment of sponsor content obligations
- Growth in fan interaction and community engagement
- Efficient collaboration with communications, partnerships, and competition teams
